
Our Mission
Create the best sales teams using modern ideologies that utilise to traditional techniques.

Our Story
Illuminating the Path to Unprecedented Business Success - A Tale of Two Friends
In the vast realm of commerce, two visionary university friends unite to embark on a transformative journey. With an unwavering passion for sales, they establish a sales company that defies conventions and redefines industry standards. Our mission is to ignite the untapped potential within businesses, guiding them towards extraordinary success. Through unwavering dedication, cutting-edge strategies, and market insights, we chart a course to resounding triumph. With integrity as our compass and innovation as our guiding light, we orchestrate symphonies of sales brilliance, creating a legacy of unrivaled prosperity.
Together, we have over fourteen years of combined sales and recruitment experience. ​In these endeavors we both achieved the highest honors in our field.
The reason Lakeside was created is because we continuously identified inconsistencies in results in sales teams. Starting from the SDR's to the AE's negotiating and closing the deals.
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Natural talent exists but more often than not these results came down to systems. The best sales people have a solid system of prospecting, conducting demonstrations, follow up procedures and closing.
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These systems have core truths that have to be adapted for each company, industry and individual. This is what Lakeside brings to our clients and partners, actionable systems that drive growth and tailor to the individuals skills and strengths. By doing this we make every player a key contributor.
